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Comunicados With more than 27 thousand visitors and 593 exhibitors, Colombiatex de las Americas promoted and reflected the optimism of the fashion industry.

Total visitors: 27,000
Exhibitors: 593
Total buyers: 17,000
‘Knowledge set’: more than 20 thousand virtual and in-site visitors

  • From the 27 thousand visitors, 17 thousand were national and international buyers. Also, the
    Tradeshow had 593 exhibitors from Colombia and abroad. 9% more than its previous edition.
  • From the total amount of buyers, 87% were national and 13% international from Countries like Ecuador, Venezuela, Peru, USA, and Mexico.

  • Inexmoda was chosen by the German Development Cooperation – GIZ – as an ally to be the connoisseurs, promotors, and boosters for the fashion circularity in the Colombian industry. Colombiatex de las Americas received the Golden stamp by CO2CERO due to its sustainable practices and promoting the circularity within the fashion industry.

Medellín, January 2024 – Colombiatex de las Americas finishes its 36th edition with a total of 27 thousand visitors, 593 exhibitors from more than 20 Countries and 17 thousand national and international buyers. For 3 consecutive days, the Fashion System of the Americas evidenced the competitive advantages of the industry with the internationalization of its brands, the sustainability of its production processes and the hyper-specialization of the actors involved in the value chain of the textile-clothing industry.

According to Sebastián Díez, CEO of Inexmoda, “Colombiatex de las Americas reflected the strategy we have regarding the internationalization, the sustainability, and the promotion of the brands from the Country. The tradeshow clearly evidenced the dynamism, optimism, and the interest from the exhibitors and both national and international buyers. That dynamism can be understood in 2024 as a year in which the production chain will stabilize for the national fashion industry, with a moderate increase of the market share of 2.8% and a better dynamic regarding the sales of textiles and supplies compared to 2023”.

With its commercial sample of more than 11,500 m2, visitors, exhibitors, and buyers had the chance to close business, establish new connections and enhance their knowledge with spaces designed to promote the inspiration and transformation of the industry. From the 593 exhibitors, 386 were nationals, coming from regions like Antioquia, Cundinamarca, Valle del Cauca, and the Santanderes, and 207 were international from Countries like India, Brazil, Italy, and Turkey.

From the total number of buyers, 15 thousand (87%) were nationals and 2 thousand (13%), international from Countries like Ecuador, Venezuela, Peru, USA, and Mexico. Also, out of those 2 thousand international buyers visiting the Tradeshow, 540 were part of the buyers’ mission of ProColombia, an entity that registered around 11 million dollars in short- and medium-term selling opportunities on site, between local producers and international buyers.

Likewise, the Tradeshow received delegations coming from Countries such as Brazil, India, Italy, and Turkey, and they had the opportunity to see the impact Colombia has regarding textiles, chemical supplies, machinery, specialized services, full-package, textile supplies, and sustainable solutions. The categories that stood out were textiles, clothing supplies, and full package, being the latter one of the categories with more international potential in markets which don’t have this vocation.

The sustainability was under the spotlight during the Tradeshow, highlighting the industry’s circularity and its contribution to the development of the communities, promoting equity, diversity, and inclusion to position Colombia as a sustainable fashion ‘hub’. For the fifth consecutive year, the Tradeshow had the ‘Sustainability Route’, highlighting more than 27 companies with circular processes and the ‘Materials Library’ exhibited more than 20 innovative products promoting the conscious fashion and the care for the planet. Also, the ‘Entrepreneur Route’ was a networking platform between emerging companies with 29 companies with a wide experience within the industry.

“We are really excited because during the Tradeshow we announced that Inexmoda was chosen by the German Agency of Cooperation – GIZ – to be the connoisseurs, promoters and boosters of the fashion circularity for the Colombian industry. Likewise, Colombiatex de las Americas received the Golden stamp by CO2CERO – leader organization regarding actions against climate change – because of its sustainable practices and promotion of the circularity in the fashion industry”, states Leonor Hoyos, director of Inexmoda’s Tradeshows.

On its inspirational Branch, the ‘Knowledge Set’ had 24 conferences with the participation of more than 20 national and international speakers broadening the vision and understanding of more than 9,600 in-site visitors and 11 thousand people virtually connected through the tradeshow’s official platform.

For this edition, Colombiatex de las Americas innovated and applied sustainability on its accreditation processes, with a digital ID, allowing that from its 26 thousand registrations, 19,600 to be digital. That is 75% of the total visitors.

Inexmoda and Colombiatex de las Americas open the business agenda for the region and reassure the bet of the institute for the internationalization, the sustainability, and the strengthening and promotion of the Colombian brands. The most important tradeshow of the industry on the continent was the starting point for other events of the Fashion System, such as Heimtextil (April 23 – 25) and Colombiamoda (July 23 – 25).

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