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ÉPICA

The entrepreneurial transformation program of the Economic Development Secretariat of the City of Medellín and Inexmoda, which develop the enterprises of the city, seek to empower businesspeople’s and entrepreneurs’ talent—those dynamic in this sector,  who work towards competitivty and growth in their brands.

More Info

FECHA

28/11/2017

HORA

8:00 A.M

LUGAR

Nombre del lugar

Valor individual

$500.000

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WHY IS IT IMPORTANT TO ATTEND?

cima

To restructure business models

negocio-global

To build portfolio

comunicacion

To open communication and commercialization channels

educacion

To train to a high level for taking companies to more structured and profitable levels

global

To find strategic support on the part of large businesspeople of the sector

mercados

To access national and international markets

empresario

To meet on a high level with other entrepreneurs who could become clients as well as allies in joint purchases and sales

MAIN TOPICS

Epica-metodo
  • Strategic vision training
  • Implementation from the point of knowledge
  • Strategic inspiration and orientation through mentoring
  • Networking in pairs and with other allies
  • Experimentation in events such as Colombiamoda and BCapital in order to access national and international markets eren

PUBLIC

Entrepreneurs who want to turn their business into a company

SCHEDULE AND STUDY PLAN

Cápsulas especializadas

  • Strategy: 12 hours
  • Business Model: 12 hours
  • Client: 8 hours
  • Materials: 4 hours
  • Design: 4 hours
  • Production and Logistics: 8 hours
  • Commercialization: 8 hours

Capsule Core

Brand Modules Capsule

  • Core: 8 hours
  • Brand: 16 hours
  • Branding: 2 hours
  • Strategic Brand Approach: 2 hours
  • Brand Arquitecture: 2 hours
  • Brand Value: 2 hours
  • Storytelling: 4 hours
  • Fashion Consumer Behavior: 2 hours
  • Value Proposal: 2 hours
  • Communication: 8 hours
  • Brand and Digital Brand Communication: 4 hours
  • Transformation and New Social Fashion Phenomena: 2 hours
  • Bloggers and Influencers, Legal and Judicial Brand Aspects: 2 hours

Production Modules Capsule:

  • Core: 8 hours
  • Introduction to Lean Manufacturing: 4 hours
  • Production Planning 1 and 2: 4 hours
  • Programming 1 and 2: 4 hours
  • Logistics: 4 hours
  • Supply Chain: 4 hours

Retail Modules Capsule:

  • Core: 8 hours
  • What Is Retaill?: 4 hours
  • Retail Experiences 2.0: 4 hours
  • New Commercialization and Communication Channels and Formats: 4 hours
  • Omni-Channeling: 4 hours
  • Retail Strategies: 4 hours
  • Sales and Visual Merchandising Techniques: 4 hours

TESTIMONIALS

"We have had a working relationship with Inexmoda for a long time. They were with us in the development of Neim, a new brand we developed from start to finish: its concept, its DNA, its portfolio, to opening of its stores."

Luis Javier Rodríguez
Vicepresident of Operations at Expofaro

"Inexmoda has been a strategic ally for us, contributing all of its knowledge for the consolidation and growth of Karibik, not only as a company but also as a brand concept."

Andrés Rojas
General Manager of Karibik

"From the beginning to the end of the program we grew more than 100% in efficiency, and we feel confident of remaining in time.  We took up our own brand again, restructured our business model highlighting quality, improved our delivery time, and now have greater workflow."

John Alexander Torres
Gerente - Jeyma Confecciones:

YOUR BUSINESS CAN ALSO BE A SUCCESS STORY

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